In this day and age, there is a wide selection of phone manufacturers, each with designated features and ways of manipulating the consumer, creating a sense of brand loyalty to be part of a community or niche. When someone is looking into purchasing a new mobile device, they tend to already know what carrier and phone manufacturer they will be purchasing from. This indoctrination that takes place in society, can be seen in one’s personal traits, such as behavior or character by the type of phone they use. This also raises some socio-economic questions regarding iPhones, being more ‘pedigree’ based on their significantly higher price tag than their counterpart being Samsung. This although is changing rapidly based on consumer trends, which have shown particular increases in both the validity of a product based on their price, although this viewpoint is mainly brought upon the individual who associates their worth based on an electronic device.
iPhones, brought to the market in 2007, didn’t directly receive its controversial reputation that many bring upon them today. Innovation led them to be the first company to create a mobile telephone with an integrated multi-touch screen. This phenomenon, is still used to this present day being 2018, it is interesting to notice how once, this praised company, received significant amounts of backlash in the last few years. Apple, who had now set this trend of fancy LCD displays, stepped up the game for other technology manufacturers. Although after this tremendous amount of applaud, innovation went back to normal as something new had to be created in order to differentiate the market into different sections based on their approval by (mainly) the American target market.
With the economic downturns that took place around this time that the iPhone had been introduced in the mid 2000’s, unexpectedly sales didn’t skyrocket. Over the next year when the iPhone 3G was created, both the decrease in price and ability to be cellularly integrated in more countries allowed the expansion of the continue to take place. As the demand increased for this exciting ‘touch’ experience, phone manufacturers such as the Finnish company ‘Nokia’, missed their breakthrough opportunity. Nokia, which had won market dominance in most countries where mobile connectivity was present in the late 20th and early 21st century had not taken this step into making sure that their flagships were up to date.
Both the scepticism of technology and the sales at the time, Nokia didn’t feel the need to go along and follow Apple’s footsteps. The large keypad, and relatively compact display left most consumers content until the end 2010, when Apple had already released their fourth flagship into the world. This is when the use of applications and other multimedia implementations had made this simple device called a mobile phone obsolete. This new, highly favoured the term called a ‘gizmo’ contained numerous features, allowing to enrich the user’s lifestyle through a device that is glued to the consumer’s hand.
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